Led by Sharath Babu Reddy and his young team of passionate and persevering professionals, the MBR Group’s Projects like the AMR Tech Park, Apparel Parks, Brickfield Shelters & Brickfield Gempark, are an example of how innovation has been seamlessly weaved into the commissioning of the Projects. The Innovation Principle adopted by the Company by following the Best Practices of the world’s best companies, is the 70/20/10 Rule, viz. an employee spends 70% of his time on his own job, 20% on continuous innovation within that job and 10% on discontinuous innovation in any other area. This breakthrough idea has vastly helped the company to gain a competitive edge, keep it sharp and employ it in its pursuits.